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Harry’s Plays With Action Movie Tropes as the Brand Gets a Makeover

Harry's amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.

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NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly...

Jeep is the first official auto sponsor in Real Housewives franchise history.

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Creating Brand Impact That Lasts Beyond the Moment

This post was created in partnership with Cirque du SoleilKey takeawaysBrands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper...

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Three Offices Unite to Form West BBDO

BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.

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How to Build a Minecraft Movie Marketing Campaign

Minecraft is the latest property to ride the wave of video game adaptations.

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As Economic Challenges Persist, Your Brand Can Still Innovate

Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.

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Formula E Fortunes Ramp Up With New Media and Sponsor Deals

Formula E's fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in...

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Week of March 24 Cable News Ratings: MSNBC and CNN Record Primetime...

Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.

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QVC Launches First 24/7 Live Shopping Streams on TikTok

The stream will feature QVC and HSN products and talent.

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CinemaCon 2025: Warner Bros. Hard Launches the ‘Summer of Superman’

An extended interview with the cast took the place of an extensive footage presentation.

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