Plexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleNike and Serena Williams Redefine What It Means to a Call a Female Athlete Crazy
When Nike kicked off its celebration of the 30th anniversary of its iconic "Just Do It" campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand...
View ArticleThe Meaning Behind Disney’s ABC and Hulu Restructure, According to Experts
As part of Disney's recent reorganization, the company will merge ABC and Hulu's scripted drama and comedy teams. According to experts, several factors were likely behind the decision, including...
View ArticleABC News to Cut 75 Staffers
ABC News will reportedly be parting ways with 75 staffers. The outlet announced the cuts on Wednesday, amidst larger staff reductions its parent company, the Walt Disney Company, has been undertaking...
View ArticleLayoffs Reported at ABC Stations
ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC's owned local TV stations will be let go. No programming...
View ArticleWeek of September 23 Cable News Ratings: Fox News Leads in All Categories
This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day,...
View ArticleCharacter.AI Deletes Avatar of Murdered Girl After Admitting a Policy Violation
AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family's consent. The company said that...
View ArticleData Drop: Nutter Butter Math
ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's called Data Drop. You can sign up to receive it here. Below is a sample of this...
View ArticleHow Julio Vaqueiro and Telemundo Are Preparing for the 2024 Election
Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter...
View ArticleAnime is Revving Up Toyota’s Cool Factor Among Young, Diverse Audiences
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan...
View ArticleBerta de Pablos-Barbier Joins Jewelry Giant Pandora as CMO
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to...
View ArticleNavigating Equity and Inclusion In the AI Era
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the...
View ArticleMeow Wolf Opens in Houston With a Trippy Campaign
For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That's both a broad and a specific statement, with the growing entertainment company providing the latest...
View ArticleLeigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye
WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn't come to the...
View ArticleThis Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four...
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina....
View ArticleNBA Tipoff Ad Passes League’s Future to Young Players and Creators
It's a new era for the NBA, and its marketing is reflecting that. We're still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that...
View ArticlePublisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the...
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