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5 Ways Brands Can Tap Into Super Bowl Hype Without Buying a TV Spot

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The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don't need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared...

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