The NFL Is Betting on Fashion Creators to Expand Beyond Sports
In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day. But today, there is a growing focus on an athlete's style off the field. The NFL has...
View ArticleGoogle Forecasts $75B in Expenditures as AI Investments Balloon
The numbers $350 billion -- Alphabet's 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion -- Q4 revenue, up 12% year-over-year, but below analyst projections. As a result,...
View ArticleOmnicom Expects Shareholder Approval on IPG Deal in March
The numbers $4.3 billion -- Omnicom Group's 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion --...
View ArticleMcDonald’s Follows Grimace’s Triumphant Return by Bringing Back Uncle O’Grimacey
Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food giant decided to go further down the family tree. The return of the Shamrock...
View ArticleEsports Are Capable of Redefining Primetime Entertainment
In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8...
View ArticleHere’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Brand effectiveness doesn't live and die in one ad slot. So why, when it comes to the Super Bowl, does the industry focus so much on the Big Game TV ads? We should be considering how the Super Bowl ad...
View ArticleWhy the NFL’s MVPs Might Be Moms
Vince Lombardi, arguably the most prolific and influential icon in the history of American football, once proclaimed, "Battles are won in the hearts of men." However, in the NFL's case, it is truly in...
View ArticleThe 25 Best Super Bowl Ads of the Past 25 Years
The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials from the...
View ArticlePepsiCo’s Chris Bellinger on How to Crash the Super Bowl as an Advertiser
In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Chris Bellinger, chief creative officer of PepsiCo Foods. Chris discusses his unique journey from agency life to becoming...
View ArticleGolden Girls Are Born to Be Wild in WeatherTech’s Super Bowl Ad
Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time...
View Article5 Ways Brands Can Tap Into Super Bowl Hype Without Buying a TV Spot
The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented...
View ArticleThe Super Bowl Advertisers Winning the Battle for Attention Prior to Kickoff
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial break. They've attempted to do so by posting their spot online days, or weeks,...
View ArticleLegendary KTVU Anchor Dennis Richmond Dies at 81
KTVU anchor Dennis Richmond has died. He was 81. Richmond was described as "the quintessential newsman of four decades" by the Fox owned Oakland station. His friends told KTVU he died in Grass Valley,...
View ArticleGrey New York Appoints Agnes Fischer as CEO
Grey New York has named former BBH USA president Agnes Fischer as its new CEO. Fischer will be tasked with overseeing Grey's flagship U.S. agency along with chief creative officer Thiago Cruz, who has...
View ArticleTuesday, Feb. 4 Evening Cable News Ratings: Fox News Leads in Total Viewers...
MSNBC topped a million total viewers between the windows of 4-6 p.m. and 8-11 p.m. Meanwhile, Fox News saw over four million total viewers between 5-9 p.m. CNN failed to cross the million viewer mark,...
View ArticleOpenAI to Air Its First Super Bowl Ad
OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59,...
View ArticleWhy More B2B Brands Should Play the Super Bowl Ad Game
When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world's...
View ArticleThe Playbook Is Changing for Alcohol Brands at the Super Bowl
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable...
View ArticleScience Moms Urge Climate Action in Regional Super Bowl Ad
If you're watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public's...
View ArticleBeth Ann Kaminkow Is Dentsu North America’s New CEO
VML's Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been...
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