Paul D’Arcy Named Chief Marketing Officer at Moloco
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration...
View ArticleVerizon Punts Super Bowl Spot in Favor of Grammys Ad to Create Buzz
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because...
View ArticleGlen Powell Stars as Goldilocks in Ram Super Bowl Teaser
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram's upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a...
View ArticleEli Lilly Disrupts Grammys With a Timely Message About Breast Cancer
Female artists including Beyonce, Taylor Swift, Billie Eilish, Charli XCX, Chappell Roan, and Sabrina Carpenter will be in the spotlight at the 2025 Grammy Awards on Sunday (Feb. 2). Amid this...
View ArticleThe DunKings Will Return to Super Bowl 59
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of...
View ArticleLush Drops a Big, Fragrant, Bath Bomb on American Brands Retreating from DEI...
It's been a bad few weeks for diversity advocates. On January 30, President Trump blamed the midair collision between an army helicopter and an American Airlines jet on diversity, equity, and inclusion...
View ArticleTo Survive the Retail Media Arms Race, Retailers Must Wrest Back Control From...
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by...
View ArticleThis New Hologram Media Network Beams Celebs and 3D Ads Into Malls
If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to...
View ArticleCreators Alix Earle, Jake Shane, and Rob Rausch Are the Stars of Poppi’s...
Prebiotic soda brand Poppi is returning to the Big Game. After making its debut last year, the brand is again working with creative agency Virtue Worldwide as well as media-buying agency Tinuiti. The...
View ArticleX Adds Nestlé, Lego, Shell, and Others to Advertising ‘Boycott’ Lawsuit
X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively "conspired" to "withhold billions in advertising revenue," from the platform following Elon Musk's $44...
View ArticleDebunking 5 Claims Around DeepSeek’s Capabilities, From Cost to Security Risks
Artificial intelligence company DeepSeek's model is being cast as China's answer to OpenAI--seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia's market...
View ArticleTubi Brings Shoppable to the Super Bowl
Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts,...
View ArticleNate Bergatze’s Math Isn’t Mathing in a New Teaser for DoorDash’s 2025 Super...
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally...
View ArticleBryn Caswell Moves South to Columbus to Anchor Weekend Mornings
Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the...
View ArticlePublicis Groupe Closes 2024 With 5.8% Organic Growth
The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92...
View Article‘Back to the Future’: Publicis’ Arthur Sadoun Smells Opportunity in Omnicom’s...
Publicis Groupe CEO Arthur Sadoun is enjoying his company's position as the world's largest advertising holding company--for now. If Omnicom's acquisition of IPG passes regulatory scrutiny, Publicis...
View ArticleKendrick Lamar’s Cash App Partnership Signals a Power Shift in Brand Marketing
For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their...
View ArticleHäagen-Dazs Super Bowl Campaign is a Fast & Furious Reunion
Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Haagen-Dazs' ad for Super Bowl 59 definitely fits that mold. The attention to detail in the...
View ArticleBrands Need to Redefine Their Relationship to Black Culture
Kendrick Lamar's "Mustard" reference in a verse sparked a wave of brands chiming in on social media--and even on billboards--to capitalize on his lyric. For marketers, it was a win--proof of Black...
View ArticleExclusive: Tubi Drops The Z-Suite’s ‘Hacky’ Super Bowl Promo
Attention boomers, Xers, and millennials: Do not attempt to adjust your set for 15 seconds on Super Bowl night. That's when Gen-Z is hacking the broadcast to hype the Feb. 6 launch of Tubi's new...
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