Infographic: The Super Bowl Just Keeps Getting Bigger
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're...
View ArticleMagic Got RJ Lynch From Wisconsin to New York’s Top Agencies
Don't believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the...
View ArticleRating Tariq Hassan’s Tenure at McDonald’s in 4 Charts
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan,...
View ArticleWill AI Be A Benevolent Helper Or An Evil Overlord for Scripps?
For those who haven't kept up with technology and still think the earth is flat, artificial intelligence defines itself as "the ability of machines to exhibit intelligence, especially computer systems....
View ArticleCoach Elevates Joon Silverstein to CMO
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of...
View ArticleLinkedIn Pulled Legitimate AI Coworkers from Israeli AI Firm MarkeTeam
AI startup MarkeTeam, which has raised $5 million in funding, specializes in using AI agents to replicate marketing tasks for small and medium-sized business. A year ago, the company created LinkedIn...
View ArticleIssa Rae Hates Saving Paper Receipts in TurboTax Super Bowl Teaser
Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don't know much. Nearly 1 in 5 (17%) of the...
View ArticleRevolving Door Roundup: New Administration, New Assignments for CBS News’...
Bureau Moves: CBS News announced a slew of new assignments in its Washington, D.C. bureau. Fin Gomez has been named executive director, White House and politics, adding to his existing duties as CBS...
View ArticleBringing Tech to Life: Samsung’s Strategy for Smarter Homes
What does the future of technology and consumer engagement look like? Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast's Matt Britton live at CES 2025 to explore...
View ArticleTabitha Brown is Clover’s First Chief Empowerment Officer
Fintech company Fiserv's Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with...
View ArticleAlex Wagner on Her Time in Trumpland: ‘Unlike Anything in My Lifetime’
We're only 10 days into President Donald Trump's second administration, and the flurry of activity within the White House has set the country on its ear. Which is exactly why Alex Wagner is ready to...
View ArticleDentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio...
Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help...
View ArticleThe Dispatch Is Staffing Up and Pitching ‘Sane Conservatism’
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The...
View ArticleApple Files Emergency Motion in Google Search Antitrust Case
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case. The motion requests a stay of possible remedies the...
View ArticleWatch the Regional Ads Airing During Super Bowl 59
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in...
View ArticleMatthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In...
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will...
View ArticleForbes Lays Off Around 5% of Staff
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a...
View ArticleMark Zuckerberg Defends Meta’s Recent Moves, Sets Up 2025 in Leaked All-Hands...
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an "intense" year ahead and address recent controversial moves, as well as to...
View ArticleDove Prints Special Edition of ‘Sports ReIllustrated’ Ahead of Super Bowl 59
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler...
View ArticleTicker: ABC News Moves 2 More Shows to New Hudson Square HQ
Top of the Ticker: ABC News' overnight and early morning programs, World News Now and Good Morning America First Look, have made the move to their new space at 7 Hudson Square, per NewsCast Studio....
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