In-Store Audio Ads Startup Qsic Raises $25 Million to Track What Music Leads...
Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia....
View Article6 of Tariq Hassan’s Buzziest McDonald’s Campaigns
McDonald's longtime chief marketing and customer experience officer Tariq Hassan announced his resignation this week. His role will be filled by Alyssa Buetikofer, current CMO of McDonald's Canada,...
View ArticleWSJ Finds People Paid More Attention to Ads During the Election
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a...
View ArticleJim Acosta Exits CNN, Launches New Show on Substack (Updated)
Longtime CNN anchor Jim Acosta is exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight. Acosta...
View ArticleStagwell Agency Forsman & Bodenfors Names Justine Armour As Global CCO
Swedish-founded creative agency Forsman & Bodenfors (F&B) has appointed Justine Armour as its global chief creative officer (CCO). Armour joins F&B from independent New York agency FIG,...
View ArticleSuper Bowl Halftime Show Artists Perform for Free. So They’re Finding Ways to...
During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This...
View ArticleThe Super Bowl Is Big Enough for Every Kind of Influencer
As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live...
View Article‘If I Had Hair, It Would Be Gone’: Tales of Making a Super Bowl Ad
"Unpredictable." "Anything can happen." "Be ready to twist and turn and find solutions." That sounds about right for the Super Bowl, but this is how two seasoned 72andSunny creatives describe making...
View ArticleDear Brands: Make a ‘Lunar New Year’s Resolution’ to Connect With the Asian...
Lunar New Year is upon us, and it's the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained...
View ArticleShould Updated Logos Look Futuristic or Nostalgic? These Major Brands Are...
On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans...
View ArticleIs Your Lunar New Year Campaign Doing More Harm Than Good?
I'm Vietnamese, and Tet (Lunar New Year) has been a part of my family's annual tradition since I was born. We all gather at a relative's house dressed in traditional attire, entering the home in birth...
View ArticleCall for Nominations: 2025 Most Powerful Women in Sports
ADWEEK's Most Powerful Women in Sports Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Returning from its brief stint...
View ArticleFormer VML CCO Jared Kozel Launches Indie Agency Super Nice
It's often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los Angeles. According to...
View ArticleWeek of January 20 Cable News Ratings: Trump’s First Week in Office Lifts All...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 20, 2025. Coverage of Donald Trump's inauguration and the news that followed his return to the White House...
View Article4 Brand Challenges Facing McDonald’s New CMO
The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO)...
View ArticleAKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for...
View ArticleWelch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away...
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose...
View ArticleMeta CEO Mark Zuckerberg Praises Trump On Q4 Call, As Revenue Soars
The numbers $164.5 billion -- Meta's 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion -- Daily active people on Meta's family of applications in...
View ArticleMSNBC Live To Co-Host and Stream Final DNC Leadership Forum (Updated)
Live from Washington, D.C., it's the latest edition of MSNBC Live. The cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum...
View ArticleHearst Taps PMG As Its AOR to Spur Growth in Its Consumer Media Titles
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey,...
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