Indie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce...
View ArticleAtlanta Fox Station Partners with Radio Station to Launch Simulcast Channel
Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station's streaming content. HOT 107.9 HD2 will now be the home of...
View ArticleAmazon’s Ad Revenue Was $56 Billion Last Year
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18%...
View ArticleMiami Reporter Helps Rescue Driver After Accident
WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed...
View ArticleWhat It’s Like to QA Every Super Bowl Ad
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well...
View Article9 of the Biggest Super Bowl Ad Fumbles
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it's also the quickest way to crash and burn if an ad falls flat....
View ArticleHow to Nail Emotion-Led Ads at the Super Bowl and Beyond
The Super Bowl isn't just a football game--it's the advertising world's ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with...
View ArticleDisney’s Andrew Messina on Creating Unforgettable Brand Moments
In this episode of The Speed of Culture podcast, Matt Britton speaks with Andrew Messina, svp of sales at Disney Advertising. Andrew delves into how Disney leverages live sports, streaming, and...
View ArticleSuper Bowl Instant Replay: Totino’s Chazmo Is Basically Spielberg’s E.T.,...
THE AD: After making friends with a bunch of suburban kids in a Totino's spot released in October, Chazmo--the pizza-roll-eating space alien--has decided it's time to return home. Regrettably, a...
View ArticleSuper Bowl Instant Replay: Google Workspace Elevates Human Stories Above AI
THE AD: Google Workspace bought 50 ads--one in each of the 50 states--for its Super Bowl debut. The ads showcase how real small business owners across the country are using artificial intelligence (AI)...
View ArticleSuper Bowl Instant Replay: Kieran Culkin as a Chatty Whale Elevates...
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter's gift of gab...
View ArticleTicker: Fox & Friends Warms Up for the Super Bowl
Top of the Ticker: The Fox & Friends road series Breakfast with Friends hit the road to celebrate the teams playing in Sunday's Super Bowl extravaganza. On Thursday, Kansas City Chiefs fan Steve...
View ArticleHims & Hers Super Bowl Ad Under Fire From Trade Group, Senators
The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to...
View ArticleSenators Accuse Google, Amazon, and Others of Monetizing Site That Hosts...
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report...
View ArticleHere’s Roundup for The Week Ending February 7
Happy Friday to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the usual churn and burn in local stations while a Pennsylvania anchor sues over a...
View ArticleAd Buyers Blast Google, Amazon, and Others After Ads Appear on Site Hosting...
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like...
View ArticlePappy the BiPedal Poodle Will Walk You Into the Weekend
NBC Chicago recently had a special guest come on set to make an attempt at a world record. Pappy the Poodle, who can be bipedal, paid a visit to the NBC owned station, which doesn't sound all that...
View ArticleHow Fox Deportes and Telemundo Are Reaching Hispanic Sports Fans
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a...
View ArticleKraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme...
View ArticleThursday, Feb. 6 Cable Evening News Ratings: MSNBC Finishes 2nd in the Demo
MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the network claiming the No. 2 demo spot in both primetime and total day. The Five was Fox News' most-watched program in the...
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