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How to Nail Emotion-Led Ads at the Super Bowl and Beyond

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The Super Bowl isn't just a football game--it's the advertising world's ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with messages that resonate and stick long after the final whistle. Years ago, when we introduced the NSX to the world for Acura's Super Bowl spot,...

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