Behind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media...
View ArticleLululemon Taps Google’s Brandon Viney as North America Brand Creative Director
Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio...
View ArticleTicker: Scripps News Reveals New Streaming Schedule As 24/7 Channel Goes Dark
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6...
View ArticleWhy Martin Scorsese Put His Faith in Fox Nation
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture,...
View ArticleMcDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive...
View ArticleNew Details and Controversy Accompany Morning Joe’s Meeting With Donald Trump
The Morning Joe team kick-started their own news cycle on Monday when co-hosts Joe Scarborough and Mika Brzezinski revealed that they'd booked a private sit-down interview with Donald Trump over the...
View ArticleShamrock Capital Invests in Experiential Agency DE-YAN
Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on...
View ArticleGoogle Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate...
Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for...
View ArticleInside Chris Marino’s Customer-Focused Data Strategy at Google
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of agency at Google Customer Solutions. Marino shares his journey from American...
View ArticleThe Metaverse’s Rise and Fall in 5 Charts
Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where...
View ArticleDEI Has Been Politicized. But Politics Was Never the Point
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing them. Circumstances like these aren't representative of...
View ArticleWhy Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one...
View ArticleAI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the...
View ArticleWeek of Nov. 11 Evening News Ratings: Viewers Tune out Following Election Night
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the...
View ArticleWeek of Nov. 11 Morning News Ratings: Today Repeats at No. 1 for 3 Weeks and...
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest...
View ArticleSweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry
Last week, Sweetgreen's newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: "What a clever way to super-serve mega fans." The company proudly heralded the idea in a press release...
View ArticleSymone Woolridge to Anchor for KMSP in Minneapolis
Symone Woolridge has joined Minneapolis Fox-owned station KMSP as evening news anchor. Starting in December, she'll co-anchor the Fox 9 at 5 p.m. newscast alongside Kelcey Carlson, the Fox 9 at 5:30...
View ArticleThe Biggest Questions After The Trade Desk’s OS Announcement
Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it...
View ArticleNorwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called "Ordinary is for everyone else," highlighting Haaland's knack for unique...
View ArticleYMCA Taps The Martin Agency as Agency of Record
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an...
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